WISeKey presents innovative Embedded IoT systemsarticles a yessure CConnect Products to the Metaverse a the Integrated World 2022 Exhibition
GENEVA – June 24, 2022: WISeKey International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a leading global cybersecurity, AI and IoT company, announced today that it has participated in the Embedded World 2022 Expo taking place in Nuremberg, Germany, from June 21-23. The events focused on presenting the latest trends and technical innovations in the field of embedded technologies such as IoT and electronic system security and brought visitors together with the technologies that inspire the future.
In addition to industry-leading semiconductor and IoT solutions, WISeKey showcased how its semiconductors are used to protect brands from counterfeiting and connect their products to the Metaverse using its WISe.ART NFT platform. WISeKey provides this technology to luxury brands to protect high-end watches and connect their owners to the Metaverse. The WISeKey integrated secure element provides a complete certified history of the luxury item, from manufacturing to owners, solving the complexity of tracking these products. In addition, the silicon used for the manufacture of mechanical parts offers additional useful characteristics such as shape memory effect, thermal stability, etc.
Counterfeiting is a huge and growing problem for the luxury industry. Not only are the revenue and reputation of the original manufacturers at stake, but the end customers are also affected (quality issues, reliability, etc.). One of the solutions to combat counterfeiting is to digitally identify and authenticate these products. For example, a secure element with unique secret keys can be placed in a watch to prove the identity of the watch, in the same way that an electronic passport proves the identity of a passenger. For some luxury industries, electronic components are highly frowned upon as they can spoil the overall impression of luxury.
Today, there are no effective ways to mechanically and efficiently secure a piece of silicon (a secure element) in the (often metallic) environment of a watch or other luxury item. Therefore, such a secure item could easily go from a genuine watch to a fake one, or from a low-cost model to an expensive one. Similarly, an electronic passport without biometric records could be stolen and used by anyone.
The secure element used to digitally prove the identity of a luxury good (watch, etc.) is no longer a “dirty” external part that is artificially fixed on/in the product. It is fully integrated and becomes a constituent part of the product. The general perception of luxury is intact.
This secure element is no longer an external part that could be carried over to another product, but instead becomes an intrinsic part of the product it protects, like a DNA signature. This seriously strengthens the proof of identity/authenticity. Since the secure element is intrinsically integrated into a piece of the asset to be protected, it does not require any specific handling. The traditional assembly of the fully handmade product is still possible and the luxury craftsmanship atmosphere is respected.
The authenticity of the luxury good can be easily proven by checking the digital identity (secret keys) contained in the embedded secure element through standard cryptographic transactions between this “chip” and an external authentication device. Various interfaces are possible (contact and contactless). The mechanical part to be included in the luxury good to be protected is laser cut in a piece of silicon that embeds the secure element that was previously prepared in a normal semiconductor factory. The embedded secure element is a regular secure microcontroller that provides the communication interfaces required by the application (contact or contactless) and can be contact or induction powered. The embedded secure element is provisioned with the digital identity (secret keys) once the luxury good is initially uniquely authenticated by the brand. Depending on the physical integration and use case, the secure element for authentication or traceability can be accessed either through the casing of the asset or after it has been opened for inspection or maintenance.
WISeKey’s NFT technology creates Watch birth certificates, digital identities that are analogous to birth certificates and can be converted to NFTs. The watch’s birth certificate is signed or “certified” by a trusted authority and contains basic information such as the date and time of manufacture (birth), the company (parents), and the type of product. This digital identity, used throughout the life of the watch, allows the watch to become a “Trusted Object” on the Internet, prove its identity and provide verifiable data.
Watch’s birth certificate is based on a public and private cryptographic key pair that is unique to each IoT device. The public key for this key pair is part of the certificate and can be freely distributed, while the private key is used whenever the IoT device needs to verify its identity or sign data to ensure cryptographic integrity. It is the private key that represents the essence of the identity of the IoT device.
WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently implementing large-scale digital identity ecosystems for people and things using Blockchain, AI, and IoT while respecting the human as the Internet’s foothold. . WISeKey microprocessors ensure the pervasive computing that shapes today’s Internet of Everything. WISeKey IoT has an installed base of over 1.6 billion microchips in virtually every IoT sector (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens, etc.) . WISeKey is uniquely positioned to be at the forefront of IoT as our semiconductors produce a wealth of Big Data which, when analyzed with Artificial Intelligence (AI), can help industrial applications predict their equipment failure sooner. of it happening
Our technology is trusted by OISTE/WISeKey, the Swiss-based cryptographic root of trust (“RoT”), providing secure authentication and identification, both in physical and virtual environments, for Internet of Things, blockchain and intelligence artificial. WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions between objects and between objects and people. For more information visit www.wisekey.com.
Press and investor contacts:
WISeKey International Holding Ltd
Company contact: Carlos Moreira
President and CEO
Telephone: +41 22 594 3000
WISeKey Investor Relations (US)
Contact: Lena Cati
The Equity Group Inc.
Phone: +1 212 836-9611
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